Air Jordan

I had the opportunity to get some new shoes over the weekend and I'm really excited about them. This brings me to the point of the post.  Shoe collecting has become a happy of mine and this is mainly influenced by basketball players such as Michael Jordan.  Such an iconic figure who has influenced so many kids in my generation and his shoes capture the essence that is Micheal Jordan.  Nike deserves a lot of credit for how the marketed Michael Jordan throughout his career.  It's a great example of very effective marketing strategies by using Mass Media as a way to market a new type of athlete.  Michael Jordan has set the standard in the athletic shoe and sports apparel company.  Here are a few pictures of some iconic Jordan shoes that remain popular to this day.